Wednesday, March 24, 2010

Concentrate on OJ

A major point made in Michael Pollan's book, In Defense of Food, is that we as Americans should go back to our traditional eating habits and abort the idea of the Western diet and its control on our lifestyle. Pollan uses stats and figures showing us how to improve our diet by simply choosing "real foods" or non-processed foods that have less than five ingredients. He strongly believes that if a food contains more than five ingredients that it is indeed not in its natural state and therefore less healthy.
One food that I grew up on and loved every chance I got to enjoy it was orange juice. At home our family regularly would squeeze our own oranges and prepare pints of freshly made orange juice. If oranges weren't in excess, the only other form our family would drink would be 100% natural orange juice that had some pulp in it and was not made from Concentrate. Although this orange juice was bottled, it still had the same fresh taste and wholesome goodness one would expect from oranges.
However, since my college career has started I have not had freshly squeezed orange juice and every time I drink the processed juice I think of how good I used to have it at home. Now, our orange juice comes in a can and is mixed with a gallon of water to dilute the contents. This "fake" juice often settles to the bottom and after a few short days becomes stale. Personally, there is no comparison between the two when it comes to quality.
I am sure the reason our fraternity purchases the "fake" juice from Concentrate is because of economical reasons. We can buy it in bulk purchases and it is convenient for storage purposes and doesn't expire like the natural orange juice does. However, I can guarantee that when my college days are over I will be willing to spend the extra few bucks to purchase the higher quality product and I will gladly drink it before it expires. Here is a link to Florida's Natural Orange Juice, the product we often buy at home when fresh oranges are not available. I am sure this would be a prime example of Michael Pollan's idealistic way of choosing real food over "fake" food. I will always concentrate on what type of orange juice I drink in the future.

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