I recently read the blog posted by Mitch Kappelman on Brett Favre and Sears commercials. Mitch gave a general background story about Brett Favre's recent commercials with the company; with the emphasis being on the commercial that was aired during the NFL playoffs and Super Bowl.
Personally, my feelings for Favre have quite diminished over the past years with his soap opera technicalities and with his signing for the Minnesota Vikings; one of the Packer's biggest rivals. However, putting football to the side for conversations sake I felt Brett did a good job at poking fun at himself and his own weakness of decision making. Sears did a perfect job of picking the right guy to make their commercials a success.
I agree with Mitch in that I can see this relationship between the two parties being successful. Sears is known as a strong company with high quality products, and Brett Favre has a track record of doing memorable advertisements. Mitch's blog can be found here.
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